I think some times when the project leader is not one of the artist. I find game developers who are not artist or actively involved in the art have trouble understanding just how much work goes in to art.
I was attracted by the script for basic feature but would love to see things like:
Items
hunger/mood
cash shop (as in in game money) and cash shop (for donations)
Breeding by speices (IE cat can't breed with dog)
I think that would make a good basic set up for the site.
I'm trying to learn php so I can add my own touch but I'm having no luck at all. It's all so confusing and I can't find a system of learning that works right for me.